An alluring first glimpse of Harrods’ new-look Beauty Hall
The inaugural section of the store’s 90,000sq ft “sensory paradise” opens with enticing exclusives and thrilling new virtual technology
Harrods’ new Beauty Hall, currently being transformed into a 90,000sq ft sensory paradise over five floors of the store, is set to be one of the largest and most impressive beauty destinations in the world. Its metamorphosis will be complete early next year, but the first section has just opened, showcasing 26 exclusive and enticing brands, collections and products.
The space will eventually cover 90,000sq ft over five floors | Image: James Cochrane
Customers will be able to test products in person or virtually via the store’s new Magic Mirrors, which digitally map facial features, generating a visual match of their skintone and hair colour while “applying” lipstick, foundation, blusher and mascara for multiple different looks, with or without a Harrods make-up artist. Fueguia 1833, an artisan laboratory that creates limited edition fragrances (from £141 for 50ml EDP) from exotic botanicals, and La Bouche Rouge’s refillable French lipsticks (from £32), will both be available in the UK for the first time. The relaunched Gucci make-up range will also kick off at the store, with its three lipstick collections – satin-finish Rouge à Lèvres Satin, sheer-finish Rouge à Lèvres Voile and translucent Baume à Lèvres (all £34) – making up just a few of the almost 97,000 lipsticks displayed on-counter.
Clockwise from left: Atelier Cologne Rose Smoke, £325 for 200ml EDP – one of Harrods’ many new beauty exclusives. Gucci’s newly relaunched make-up range, including this René Pink Baume à Lèvres, £34, will have its first outing at the store. Rodial’s sultry new PurpleHaze eye palette, £65, is another exclusive
La Bouche Rouge refillable lipsticks, from £32, will be available for the first time in the UK
Cosmetics stalwarts will rub shoulders with niche brands: Dior, Chanel and Tom Ford – launching a store-exclusive Lavender Extreme lip colour, £44 – will make their presence felt, joined by Surratt, Kevyn Aucoin and Becca, and fragrances and more from Le Labo, Aesop, Penhaligon’s and Atelier Cologne (with a Harrods exclusive, Rose Smoke, £325 for 200ml EDP).
The eyes will have it too, courtesy of Rodial’s sultry new PurpleHaze (£65) and Dolce & Gabbana’s 10-shade Eye Dots palettes (£65), both Harrods exclusives. As for skincare, the Suqqu Premier Complexion kit (£200), which includes primer, liquid eyeliner and a foundation brush (customers can also choose another item such as foundation, powder or an eyebrow pen), will be only available at the Knightsbridge store.